The Salvation Army in Canada is winning kudos for The Dignity Project, its new outdoor, print and TV campaign to support those who lack the basic necessities this holiday season. The idea behind it is that for many people, from all walks of life, the basic necessities are out of reach.
Here’s a behind-the-scenes look at the making of the commercial:
And here’s the actual commercial:
And here are some images of the outdoor campaign (via Trendhunter and ibelieveinadv):
(featured image from qmnonic)